The Target Optical Evecare Difference

Annual eye exams are important for long-term eye health and should be adapted to your needs. That’s why we’ve partnered with trusted Independent Doctors of Optometry to provide you with the best eye exams for the whole family.

Take care of your eye health even if your next exam is months away.
Start by wearing sunglasses to protect your eyes from ultraviolet light.

Scheduling your exam online only takes a few minutes, and walk-ins are always welcome. You can check your insurance coverage in advance.

We’ve partnered with Independent Doctors to provide convenient and comprehensive exams.

Find the right fit for you. Pick your favorite pair from our wide assortment online and in stores. Making eye care easy is our target – from online booking to comprehensive care and exclusive collections by brands you love. Every time you come in-store or visit us online, there’s always more to discover.

Digital eye fatigue is a growing concern.

Digital eye fatigue refers to physical symptoms after working on your computer or looking at other devices over long periods.

Having itchy, dry, red, and/or teary eyes after prolonged exposure to digital devices is more common than ever.

What can I do about increased screen time straining my eyes?

There are many studies that associate prolongued computer use with eye strain and discomfort. Ocular surface dryness (due to infrequent blinking) can result in symptoms. To minimize this, you should follow the 20-20-20 rule: take a break every 20 minutes and look at an object 20 feet away for at least 20 seconds. You can also change your computer display brightness, increase font size, minimize glare with proper lighting and get blue-light filtering lenses to help block the penetration of blue light from computers and digital devices.

Why choose us?

When it comes to iconic brands, comprehensive eye care, contact lenses, vision insurance, and great deals for the whole family, Target Optical is the place to be for more deals and greater savings. There are always savings to enjoy online and in-store.

Shop top technologies and the latest materials with our lens selection. Whether you’re looking for everyday comfort or state-of-the-art performance, there’s something for everyone.

Whether you’re looking for something classic, trendy, or sporty, we’ve got something for you. Shop quality brands such as Ray-Ban, Oakley, Coach, Vogue and more.

Use your insurance benefits to purchase prescription glasses and prescription sunglasses, contact lenses or book
eye exams! 

We accept most insurance plans, including the in-network and out-of-network carriers.

Make any purchase, online or in-store, with any of these providers without submitting a claim: Aetna, Humana, Eyemed, BCS, Cigna, Anthem, SCAN Health Plan, UnitedHealthcare Vision, Vision Benefits of America (VBA).

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